INCLUSIVE
ADVENTURE
REFRAMING WHO ADVENTURE INCLUDES
“I WILL ALWAYS BE AN ADVENTURER”
ADVENTURE
ALWAYS HAS BEEN PART OF MY LIFE
Travelling, being in the field, working in remote environments. Experiencing places through movement, challenge, and uncertainty. That hasn’t changed.
What has changed is my perspective on who gets to be part of it.
THE SHIFT
After a life-changing shift with a big impact, the way I move through the world is different. Travel, energy, and physical capacity are no longer the same. But being in that position has made something very clear.
The biggest barrier in adventure is often not the environment.
It is how we design access to it.
Too many experiences or places are built on assumptions about what people can or cannot do.
WHAT INCLUSIVITY MEANS TO ME
Inclusivity in adventure is often misunderstood. It is not about making things easier. It is not about creating separate or simplified versions.
It is about designing experiences where people can take part together.
Real inclusivity starts at the core. It means involving people with lived experience from the very beginning. Not as an addition, but as part of the process that defines the outcome.
Because if inclusion is not part of the foundation, it will always feel added on.
BEING IN THE FIELD
My approach is grounded in real environments. Not theory, not assumptions. Working in the field, testing ideas, understanding what works and what doesn’t. It is in those situations where things break down, and where better solutions begin.
Adventure should remain what it is.
Challenging, unpredictable, real.
The goal is not to remove that. The goal is to rethink how people can be part of it.
HOW I WORK
I collaborate with brands, teams, and organisations that want to explore this space seriously.
This can take different forms.
/ Advisory or consulting in early-stage ideas.
/ Acting as a sounding board to challenge assumptions and direction.
/ Collaborating on concepts, experiences, or storytelling.
/ Being part of projects in the field where these ideas are tested and developed.
There is no fixed structure.
WHY THIS MATTERS
Inclusive adventure is not a niche. It reflects a broader shift in how people experience the world.
When done right, it creates stronger experiences, more meaningful stories, and a deeper connection between people and place. It also challenges what is considered possible.
I AM NOT HERE TO CHANGE WHAT ADVENTURE IS
I am interested in changing how it is approached.
If that requires a different way of working, and there is openness to that, then there is real potential to build something meaningful.
WAYS WE COULD WORK TOGETHER
Every project is different, but this could mean:
Designing more inclusive adventure experiences
Helping shape trips, environments, and experiences where accessibility and adventure can exist together without losing the essence of either.
Looking at how people move through an experience, where barriers exist, and what can be approached differently from the beginning.
Rethinking how places and regions are represented
Working with tourism boards, destinations, and outdoor organisations that want to show a more honest and inclusive perspective on adventure and accessibility.
Not through staged messaging, but through real experiences, real people, and stories that feel grounded and authentic.
Creative collaboration and field-based insight
Bringing lived experience into projects from the beginning, whether through collaboration in the field, early-stage development, or creative direction.
Helping shape ideas, storytelling, and experiences in a way that feels genuine, considered, and connected to the real world.